To achieve brand equity, Collateral Works recommends a simliar strategy for each label. Both Vintage Music Productions and TransAtlantic Radio use a similar layout for each of their CDs. However, as illustrated by the examples, above, each label expresses its own identity by using a unique design that can be positively distinguished from any other.
To view layouts for any of the above CDs, click on one of the buttons. Layouts include front cover (insert), back cover (tray card) and disc.
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